New Features in Liveclicker

October 27, 2025

 

Liveclicker Insights Now Supports HyperLogLog (HLL)

BACKGROUND:

Timely, accurate query responses are vital to understanding campaign performance. Extremely large data sets can lag while running, delaying reports.

SOLUTION:

HyperLogLog (HLL) in the Liveclicker platform gives you a choice when handling large data sets. HLL is an industry-standard way to handle large data sets and provides high accuracy and low execution time. It uses a combination of mathematical techniques to process your queries, giving you an approximated total in less time than a traditional Insights query.

Contact your CSM or Support to have HLL enabled on your account.

What this looks like in Liveclicker:

Once HLL is enabled on your account, you can find the setting by selecting Edit on a data card. The toggle is at the top of the card in edit mode.

The final screen of enabling HLL on an Insights card.

For more information, see the Insights documentation.